These are the most essential aspect of any business.
Your brand is an affirmation to the world around you and to your customer. At its core, it should speak to your target audience, be clearly identifiable, and yet still stand out and differentiate you from your competitors.
Your brands' identity is who you are, who you want to be, and how you are perceived. A consistent look and feel to any company is a measure of professional appearance and credibility.
